{"title":"Matcha","description":"\u003cp\u003eExplore Japanese matcha selected by Matcha Crew, including organic ceremonial matcha from Kagoshima and authentic Marukyu Koyamaen culinary matcha from Uji. Find options for usucha, koicha, matcha lattes, baking and desserts.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eShipping:\u003c\/strong\u003e We ship throughout Europe and to selected international destinations.\u003c\/p\u003e","products":[{"product_id":"matcha-powder-no-60-40g","title":"Premium matcha powder no. 60 40g","description":"\u003cp\u003e\u003cstrong\u003eNo. 60 Matcha – Premium Grade (40g)\u003c\/strong\u003e\u003cbr\u003e\u003cem\u003eOrigin: Kagoshima, Japan | Cultivar: Yabukita\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003eNo. 60 is a versatile matcha with a balanced nutty flavour, gentle bitterness and medium creaminess. Its robust character stays present when mixed with milk, making it our recommended everyday matcha for lattes.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest for:\u003c\/strong\u003e Matcha lattes, iced matcha, smoothies and sweetened drinks\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTaste:\u003c\/strong\u003e Nutty, lightly bitter and creamy\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGrade:\u003c\/strong\u003e Premium\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNet weight:\u003c\/strong\u003e 40g resealable pouch\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOrigin:\u003c\/strong\u003e Tea farms in Kagoshima, Japan\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to prepare a matcha latte\u003c\/h3\u003e\n\u003col\u003e\n\u003cli\u003eSift 2g matcha into a bowl or cup.\u003c\/li\u003e\n\u003cli\u003eAdd 40ml water at approximately 75–80°C.\u003c\/li\u003e\n\u003cli\u003eWhisk until smooth and lightly foamy.\u003c\/li\u003e\n\u003cli\u003eAdd 150–200ml hot or iced milk.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cstrong\u003eChoose No. 60 if:\u003c\/strong\u003e You mainly drink matcha with milk and want a balanced everyday option.\u003c\/p\u003e","brand":"Matcha Crew","offers":[{"title":"Default Title","offer_id":43885469171976,"sku":"20","price":14.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0659\/4904\/0904\/files\/matchacrew-pouch-20261101-60.png?v=1793564732"},{"product_id":"matcha-powder-no-03-40g","title":"Culinary matcha powder no. 03 40g","description":"\u003cp data-start=\"62\" data-end=\"152\"\u003e\u003cstrong data-start=\"62\" data-end=\"102\"\u003eNo. 03 Matcha – Culinary Grade (40g)\u003c\/strong\u003e\u003cbr data-start=\"102\" data-end=\"105\"\u003e\u003cem data-start=\"105\" data-end=\"152\"\u003eOrigin: Kagoshima, Japan | Cultivar: Yabukita\u003c\/em\u003e\u003c\/p\u003e\n\u003cp data-start=\"154\" data-end=\"384\"\u003eNo. 03 Matcha is an organic culinary-grade matcha made from Yabukita leaves grown in Kagoshima. With a mild flavor and a hint of bitterness, best for baked goods, desserts and beverages.\u003c\/p\u003e\n\u003cul data-start=\"509\" data-end=\"739\"\u003e\n\u003cli data-start=\"509\" data-end=\"545\"\u003e\n\u003cp data-start=\"511\" data-end=\"545\"\u003e\u003cstrong data-start=\"511\" data-end=\"543\"\u003e100% Organic Japanese Matcha\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"546\" data-end=\"610\"\u003e\n\u003cp data-start=\"548\" data-end=\"610\"\u003e\u003cstrong data-start=\"548\" data-end=\"567\"\u003eNet Weight: 40g\u003c\/strong\u003e | Sealed in a freshness-preserving pouch\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"611\" data-end=\"651\"\u003e\n\u003cp data-start=\"613\" data-end=\"651\"\u003eNotes: Mild, slightly bitter, earthy\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"652\" data-end=\"697\"\u003e\n\u003cp data-start=\"654\" data-end=\"697\"\u003eBest for: Cooking, baking, blended drinks\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"698\" data-end=\"739\"\u003e\n\u003cp data-start=\"700\" data-end=\"739\"\u003eSourced from organic farms in Kagoshima\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Matcha Crew","offers":[{"title":"Default Title","offer_id":43885474414856,"sku":"","price":9.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0659\/4904\/0904\/files\/matchacrew-pouch-20261101-03.png?v=1793564731"},{"product_id":"ceremonial-matcha-powder-no-93-40g","title":"Ceremonial matcha powder no. 93 40g","description":"\u003cp\u003e\u003cstrong\u003eNo. 93 Matcha – Ceremonial Grade (40g)\u003c\/strong\u003e\u003cbr\u003e\u003cem\u003eOrigin: Kagoshima, Japan | Cultivar: Okumidori \u0026amp; Yabukita\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003eNo. 93 is a vibrant organic ceremonial matcha made from Okumidori. It has a fresh green aroma, gentle umami and subtle seaweed notes, creating a bright and balanced bowl for everyday ceremonial preparation.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest for:\u003c\/strong\u003e Usucha, daily ceremonial use and premium matcha lattes\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTaste:\u003c\/strong\u003e Fresh greens, mild umami and a clean seaweed finish\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGrade:\u003c\/strong\u003e Ceremonial\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNet weight:\u003c\/strong\u003e 40g light-protective resealable pouch\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOrigin:\u003c\/strong\u003e Organic tea farms in Kagoshima, Japan\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to prepare usucha\u003c\/h3\u003e\n\u003col\u003e\n\u003cli\u003eSift 2g matcha into a bowl.\u003c\/li\u003e\n\u003cli\u003eAdd 60–70ml water at approximately 75–80°C.\u003c\/li\u003e\n\u003cli\u003eWhisk briskly until a fine foam forms.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cstrong\u003eChoose No. 93 if:\u003c\/strong\u003e You are new to ceremonial matcha or want a fresh, balanced everyday usucha.\u003c\/p\u003e","brand":"Matcha Crew","offers":[{"title":"Default Title","offer_id":43885477495048,"sku":null,"price":25.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0659\/4904\/0904\/files\/matchacrew-pouch-20261101-93.png?v=1793564732"},{"product_id":"matcha-powder-no-89-40g","title":"Ceremonial matcha powder no. 89 40g","description":"\u003cp\u003e\u003cstrong\u003eNo. 89 Matcha – Premium Ceremonial Grade (40g)\u003c\/strong\u003e\u003cbr\u003e\u003cem\u003eOrigin: Kagoshima, Japan | Cultivars: Saemidori \u0026amp; Yabukita\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003eNo. 89 is a refined organic ceremonial matcha blended from Saemidori and Yabukita. It opens with toasted cashew notes, followed by mild umami and a clean, lingering finish.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest for:\u003c\/strong\u003e Koicha and usucha\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTaste:\u003c\/strong\u003e Toasted cashew, mild umami and a clean aftertaste\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGrade:\u003c\/strong\u003e Premium ceremonial\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNet weight:\u003c\/strong\u003e 40g resealable pouch\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOrigin:\u003c\/strong\u003e Small organic tea farms in Kagoshima, Japan\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to prepare usucha\u003c\/h3\u003e\n\u003col\u003e\n\u003cli\u003eSift 2g matcha into a bowl.\u003c\/li\u003e\n\u003cli\u003eAdd 60–70ml water at approximately 75–80°C.\u003c\/li\u003e\n\u003cli\u003eWhisk briskly until a fine foam forms.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cstrong\u003eChoose No. 89 if:\u003c\/strong\u003e You prefer a smooth ceremonial matcha with nutty depth and gentle umami.\u003c\/p\u003e","brand":"Matcha Crew","offers":[{"title":"Default Title","offer_id":43885511606536,"sku":"","price":33.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0659\/4904\/0904\/files\/matchacrew-pouch-20261101-89.png?v=1793564732"},{"product_id":"ceremonial-matcha-powder-no-89-40g-in-can","title":"Ceremonial matcha powder no. 89 40g in can","description":"\u003cp\u003e\u003cstrong\u003eNo. 89 Matcha – Premium Ceremonial Grade (40g Tin)\u003c\/strong\u003e\u003cbr\u003e\u003cem\u003eOrigin: Kagoshima, Japan | Cultivars: Saemidori \u0026amp; Yabukita\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003eNo. 89 is a refined organic ceremonial matcha blended from Saemidori and Yabukita. It opens with toasted cashew notes, followed by mild umami and a clean, lingering finish. This version is packed in a reusable tin for added protection from light.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest for:\u003c\/strong\u003e Koicha and usucha\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTaste:\u003c\/strong\u003e Toasted cashew, mild umami and a clean aftertaste\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGrade:\u003c\/strong\u003e Premium ceremonial\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNet weight:\u003c\/strong\u003e 40g tin\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOrigin:\u003c\/strong\u003e Small organic tea farms in Kagoshima, Japan\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to prepare usucha\u003c\/h3\u003e\n\u003col\u003e\n\u003cli\u003eSift 2g matcha into a bowl.\u003c\/li\u003e\n\u003cli\u003eAdd 60–70ml water at approximately 75–80°C.\u003c\/li\u003e\n\u003cli\u003eWhisk briskly until a fine foam forms.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cstrong\u003eChoose No. 89 if:\u003c\/strong\u003e You prefer a smooth, nutty ceremonial matcha and reusable tin packaging.\u003c\/p\u003e","brand":"Matcha Crew","offers":[{"title":"Default Title","offer_id":52707326329096,"sku":null,"price":34.9,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0659\/4904\/0904\/files\/3R5A0061.jpg?v=1767470952"},{"product_id":"ceremonial-matcha-powder-no-25-40g-in-can","title":"Ceremonial matcha powder no. 25 40g in can","description":"\u003cp\u003e\u003cstrong\u003eNo. 25 Matcha – Premium Ceremonial Grade (40g Tin)\u003c\/strong\u003e\u003cbr\u003e\u003cem\u003eOrigin: Kagoshima, Japan | Cultivar: Saemidori\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003eNo. 25 is an organic premium ceremonial matcha made exclusively from Saemidori. It has a velvety texture, vibrant jade colour, delicate sweetness and soft umami, followed by a long, clean finish.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest for:\u003c\/strong\u003e Koicha and usucha\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTaste:\u003c\/strong\u003e Delicate sweetness, soft umami and a clean finish\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGrade:\u003c\/strong\u003e Premium ceremonial\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNet weight:\u003c\/strong\u003e 40g tin\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOrigin:\u003c\/strong\u003e Small organic tea farms in Kagoshima, Japan\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to prepare usucha\u003c\/h3\u003e\n\u003col\u003e\n\u003cli\u003eSift 2g matcha into a bowl.\u003c\/li\u003e\n\u003cli\u003eAdd 60–70ml water at approximately 75–80°C.\u003c\/li\u003e\n\u003cli\u003eWhisk briskly until a fine foam forms.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cstrong\u003eChoose No. 25 if:\u003c\/strong\u003e You want the smoothest and sweetest ceremonial option in the Matcha Crew range.\u003c\/p\u003e","brand":"Matcha Crew","offers":[{"title":"Default Title","offer_id":52707473129736,"sku":null,"price":27.93,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0659\/4904\/0904\/files\/3R5A0059.jpg?v=1767470866"},{"product_id":"marukyu-koyamaen-wakatake-matcha-100g","title":"Marukyu Koyamaen Wakatake 100g","description":"\u003ch2\u003eMarukyu Koyamaen Wakatake Matcha – 100g\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eOrigin:\u003c\/strong\u003e Uji, Kyoto, Japan\u003c\/p\u003e\n\u003cp\u003eWakatake is a vibrant culinary matcha from Marukyu Koyamaen with a rich green colour, balanced bitterness and a fresh tea finish. Its flavour remains clear when combined with milk or sugar, making it especially well suited to everyday matcha lattes, desserts and baking.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eTaste:\u003c\/strong\u003e Rich, smooth and refreshing with balanced bitterness\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest for:\u003c\/strong\u003e Matcha lattes, pastries, whipped cream, desserts and baking\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGrade:\u003c\/strong\u003e Culinary matcha\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNet weight:\u003c\/strong\u003e 100g resealable pouch\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProducer:\u003c\/strong\u003e Marukyu Koyamaen, tea maker in Uji since 1704\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to prepare a matcha latte\u003c\/h3\u003e\n\u003col\u003e\n\u003cli\u003eSift 2g matcha into a bowl or cup.\u003c\/li\u003e\n\u003cli\u003eAdd 40ml water at approximately 75–80°C.\u003c\/li\u003e\n\u003cli\u003eWhisk until smooth and lightly foamy.\u003c\/li\u003e\n\u003cli\u003eAdd 150–200ml hot or iced milk.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch3\u003eAuthenticity guarantee\u003c\/h3\u003e\n\u003cp\u003eMatcha Crew is an authorized retailer of Marukyu Koyamaen in Uji, Kyoto, Japan. Every pouch is sourced through authorized distribution channels to ensure a genuine product and reliable freshness.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDate of expiration: 8th of November, 2026\u003c\/strong\u003e\u003c\/p\u003e","brand":"Matcha Crew","offers":[{"title":"Default Title","offer_id":58273354481928,"sku":null,"price":31.2,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0659\/4904\/0904\/files\/wakatake.png?v=1784636316"},{"product_id":"marukyu-koyamaen-byakuren-matcha-100g","title":"Marukyu Koyamaen Byakuren 100g","description":"\u003ch2\u003eMarukyu Koyamaen Byakuren Matcha – 100g\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eOrigin:\u003c\/strong\u003e Uji, Kyoto, Japan\u003c\/p\u003e\n\u003cp\u003eByakuren is a versatile culinary matcha with a gentle aroma, refreshing bitterness and a clean green-tea flavour. It complements other ingredients without overpowering them, making it well suited to both drinks and recipes.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eTaste:\u003c\/strong\u003e Fresh green tea, mild aroma, refreshing bitterness and a balanced finish\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest for:\u003c\/strong\u003e Matcha lattes, ice cream, cakes, bread, desserts and baking\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGrade:\u003c\/strong\u003e Culinary matcha\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNet weight:\u003c\/strong\u003e 100g resealable pouch\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProducer:\u003c\/strong\u003e Marukyu Koyamaen, tea maker in Uji since 1704\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to prepare a matcha latte\u003c\/h3\u003e\n\u003col\u003e\n\u003cli\u003eSift 2g matcha into a bowl or cup.\u003c\/li\u003e\n\u003cli\u003eAdd 40ml water at approximately 75–80°C.\u003c\/li\u003e\n\u003cli\u003eWhisk until smooth and lightly foamy.\u003c\/li\u003e\n\u003cli\u003eAdd 150–200ml hot or iced milk.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch3\u003eAuthenticity guarantee\u003c\/h3\u003e\n\u003cp\u003eMatcha Crew is an authorized retailer of Marukyu Koyamaen in Uji, Kyoto, Japan. Every pouch is sourced through authorized distribution channels to ensure a genuine product and reliable freshness.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDate of expiration: 8th of November, 2026\u003c\/strong\u003e\u003c\/p\u003e","brand":"Matcha Crew","offers":[{"title":"Default Title","offer_id":58273992114440,"sku":null,"price":28.8,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0659\/4904\/0904\/files\/Byakuren.png?v=1784636634"},{"product_id":"marukyu-koyamaen-midorigi-matcha-100g","title":"Marukyu Koyamaen Midorigi 100g","description":"\u003ch2\u003eMarukyu Koyamaen Midorigi Matcha – 100g\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eOrigin:\u003c\/strong\u003e Uji, Kyoto, Japan\u003c\/p\u003e\n\u003cp\u003eMidorigi is a smooth and approachable culinary matcha with gentle umami, light bitterness and a clean green-tea finish. It blends easily into milk while keeping its fresh matcha character, making it an excellent everyday choice for drinks and desserts.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eTaste:\u003c\/strong\u003e Fresh green tea, soft umami, light bitterness and a clean finish\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest for:\u003c\/strong\u003e Everyday matcha lattes, iced drinks, smoothies, desserts and baking\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGrade:\u003c\/strong\u003e Culinary matcha\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNet weight:\u003c\/strong\u003e 100g resealable pouch\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProducer:\u003c\/strong\u003e Marukyu Koyamaen, tea maker in Uji since 1704\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to prepare a matcha latte\u003c\/h3\u003e\n\u003col\u003e\n\u003cli\u003eSift 2g matcha into a bowl or cup.\u003c\/li\u003e\n\u003cli\u003eAdd 40ml water at approximately 75–80°C.\u003c\/li\u003e\n\u003cli\u003eWhisk until smooth and lightly foamy.\u003c\/li\u003e\n\u003cli\u003eAdd 150–200ml hot or iced milk.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch3\u003eAuthenticity guarantee\u003c\/h3\u003e\n\u003cp\u003eMatcha Crew is an authorized retailer of Marukyu Koyamaen in Uji, Kyoto, Japan. Every pouch is sourced through authorized distribution channels to ensure a genuine product and reliable freshness.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDate of expiration: 8th of November, 2026\u003c\/strong\u003e\u003c\/p\u003e","brand":"Matcha Crew","offers":[{"title":"Default Title","offer_id":58274014396680,"sku":null,"price":25.6,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0659\/4904\/0904\/files\/Midorigi.png?v=1784636827"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0659\/4904\/0904\/collections\/matcha-916339.jpg?v=1761766316","url":"https:\/\/www.matchacrew.pro\/collections\/matcha.oembed","provider":"Matcha Crew","version":"1.0","type":"link"}